SEO Executive

SEO Executive

About Fitelo:

We are Fitelo, your No.1 app for weight loss, diet planning, and better overall well-being. We’re dedicated to giving you the very best of health and lifestyle from the comfort of your home or office. Every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better.

Never settle for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We're a team of health care experts from doctors to dieticians to fitness coaches helping people to achieve their fitness goals.

About the role:

Fitelo is seeking a talented and enthusiastic SEO Executive to join our team. The SEO Executive will play a key role in driving organic growth and maximizing visibility across search engines. This position offers an exciting opportunity to contribute to the success of a leading health and wellness brand while advancing your career in digital marketing.

Responsibilities:

1. Keyword Research and Analysis:

1.1. Conduct comprehensive keyword research to identify relevant and high-performing keywords for content optimization and strategic targeting.

1.2. Analyze keyword trends and search volume to inform content strategy and prioritize optimization efforts.

2. On-Page SEO Optimization:

2.1. Optimize website content, including meta tags, headings, and URLs, to improve search engine rankings and user experience.

2.2. Implement SEO best practices to enhance website performance and visibility across search engines.

3. Content Strategy and Development:

3.1. Collaborate with content creators to develop SEO-friendly content aligned with keyword strategy and user intent.

3.2. Create and optimize content assets, such as blog posts, articles, and landing pages, to drive organic traffic and engagement.

4. Performance Monitoring and Reporting:

4.1. Monitor and analyze SEO performance metrics, including traffic, rankings, and conversions, using tools such as Google Analytics and Search Console.

4.2. Prepare regular reports and dashboards to track progress, identify opportunities, and communicate insights to stakeholders.

Qualifications:
* Bachelor's degree in Marketing, Communications, or a related field.
* Proven experience in SEO, preferably in the health and wellness or e-commerce industry.
* In-depth knowledge of SEO best practices, algorithms, and tools (e.g., Google Analytics, SEMrush, Moz).
* Strong analytical skills and proficiency in data analysis and reporting.
* Excellent written and verbal communication skills.